Products
Color Lines
Redken
Redken was created in 1960 by actress Paula Kent, who believed in the power of science. Realizing that there were no products on the market that took a scientific approach to haircare, Kent developed Redken - the first-ever hair brand to utilize the power of protein, moisture and acidic pH.
L'Oréal Professional
Beauty is our DNA. From the very first hair dye L’Oréal produced in 1909 to our innovative Beauty Tech products and services today, our company has been a pure player and leader in the beauty sector worldwide for decades.
We believe that beauty, the quest for beauty, unites us all. It is a fundamental need that goes beyond mere “appearance” and taps deep into human aspirations: a sense of belonging, self-realization, self-confidence... We strive to help women and men all over the world fulfill these aspirations, while understanding and respecting all the nuances in cultures, needs and traditions.
And so our mission is to offer to all women and men on the planet the best of beauty in terms of quality, efficacy, safety and responsibility. With such strong foundations, we conceive and build an infinite diversity of beauty products and services – in order to share the best of beauty with everyone, everywhere.
Moroccanoil
Moroccanoil co-founder Carmen Tal was miles from home when she first experienced an argan oil hair treatment while traveling. After witnessing the transformation of her hair—from damaged and dry to shiny, smooth, and manageable—she began a quest to share the magic of Moroccanoil Treatment with women across the globe.
Pulp Riot
Pulp Riot burst onto the scene in 2016 with one goal – to disrupt the hairdressing industry by putting the power back into the hands of artists. Born in Los Angeles, CA, Pulp Riot’s bold, vibrant, and long-lasting colors are your go-to for accomplishing whatever looks your clients dream up.
Designed for artists to create stunning vivid colors without damaging the hair, Pulp Riot is the superior paint for modern techniques that last longer, stand out, and fade better. We exist to support the next generation of hair artists, disrupting the industry with our unique style of digital education and the most vibrant and supportive artist community.
Schwarzkopf
More than 120 years ago, the German chemist and pharmacist Hans Schwarzkopf laid the foundations for a brand that has been at the forefront of innovation ever since. Combining quality ingredients and the latest haircare technology, reliability, expertise and craftsmanship are the cornerstones of everything the brand does and stands for. From developing the first liquid shampoo to becoming a globally recognised salon colour, today Schwarzkopf’s portfolio includes brands such as LIVE, Oleo Intense and got2b. Instilling confidence in both professionals and consumers worldwide, they allow everyone to express themselves in their own unique way. Creative, compassionate, exciting and empowered. That’s the Schwarzkopf way.
Hair Care Line
Milbon
Our hair frames our personal beauty—how it’s styled, how it feels, how it flows. It sets the stage for the inner self we radiate. Everyone’s hair is unique, and everyone’s beauty is, too. Our purpose is to help people find, embrace, and express their individuality —to head out into each day confidently and gracefully, and to live vibrantly.